Another Classic Still Playing with Toys article from all the way back on December 9, 2003 (would you believe? Man, I'm getting old). This was around the time that I was working as a producer's assistant for Trevor Albert, hence the reference to Winn-Dixie being right around the corner from release. Enjoy!
We all know that Disney has its ups and its downs, and there are some that would have you believe that Disney was the devil trying to taint the minds of their children. I normally roll my eyes and say whatever... but they've started doing something now that is really bugging me.
"From the studio..."
For example, have you seen the most recent ads for Haunted Mansion? Note the title card that comes up, "From the studio that brought you Pirates of the Caribbean." Never mind the fact that nobody on the creative staff on Pirates was on Haunted Mansion- they're trying to reel you in by saying, hey this was a successful movie- you'll like our new one. I was willing to shrug it off once but they're up to it again.
The new poster for Miracle (the movie about the US Hockey team winning the gold) hit our beloved movie theaters this week. Notice the tagline?
"From the studio that brought you The Rookie and Remember the Titans"
Are they nuts???
So I'm thinking when Because of Winn-Dixie comes out they should market it such:
"From the studio that brought you 'Die Hard,' 'Star Wars,' 'X-Men,' 'Home Alone,' and 'Alien' "
I mean seriously, if these are the games that Disney wants to play and people are actually going to fall for them, then why not? Nobody on the creative team of Winn-Dixie worked on any of those movies but hey, maybe it can be marketed like they did. The fact that they're marketing a movie with such a tagline is nuts, I mean what's next "From the people who saw Rocky and Karate Kid" or even better "From the guy that pumped George Lucas' gas?"
